Get to know The Pokémon Company International
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.
Learn more online at and on Facebook (), YouTube (), Twitter (), and Instagram ().
Get to know the role
- Job Title: Product Marketing Manager - Licensing and Publishing
- Job Summary: Reporting to the Sr. Director, Merchandise and Retail Marketing, this role will focus on leading marketing and channel support for Licensed Merchandise, Promotions, and Publishing in US, Canada, LATAM, and Australia. This position will also lead brand cross-category retail programs for anniversaries, movies, and major brand events.
- FLSA Classification (US Only): Exempt
- People Manager: No
What you'll do
- Establish marketing objectives and strategies for Brand Licensing & Publishing that align with company, business unit, and department goals.
- Collaborate with Licensing & Publishing teams to identify marketing programs to promote key licensed products, collaborations, and promotions that amplify the Pokémon brand.
- Plan and execute franchise campaigns for major brand initiatives, like anniversaries and movies, that increase our fanbase and drive fan interaction.
- Lead planning with key licensee retail teams and the Manager, Retail Marketing to develop, pitch, and execute cross-category to merchandising programs.
- Create Brand Licensing communication strategy and custom marketing materials including sales presentations, brand updates, and annual retailer tradeshows.
- Provide consumer insights and direction to TPCi Digital Marketing and Communication teams to develop effective consumer outreach across PR, Email, Online, and Social Media channels.
- Lead the execution of channel marketing programs including planning calendars, creations of designs and special art, usage guardrails, and design feedback/approvals.
- Analyze results of activations, provide updates across all functions, analyze results against planned KPI's and total outcomes, report to partner teams and executives.
- Drive annual budgeting, review/approval, and compliance for all Licensing & Publishing marketing programs, providing updates and spending summaries.
What you'll bring
- Five (5) to seven (7) years experience in marketing program management position. Preferably in the entertainment industry with across multiple product categories.
- Bachelor's degree in Marketing or an equivalent combination of education and experience
- Passion to create unique programs that drive retail sales and elevate the brand through fun and engaging promotions.
- Experience working with external partners and able to communicate clearly and troubleshoot challenges diplomatically.
- Demonstrable ability to project manage, work cross functionally, and oversee multiple projects with various stakeholders.
- While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.
How you'll be successful
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a "team first" mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
What to expect
- An employee first culture
- Company events that celebrate the spirit of Pokémon
- Competitive cash-based compensation programs
- Base salary range: For this role, new hires generally start between $102,000 - $120,650. The full range is $102,000 - $152,000. This range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and professional experience uniquely.
- 100% employer-paid healthcare premiums for you
- Generous paid family leave
- Employer-paid life insurance
- Employer-paid long and short-term income protection insurance
- US Employees: 401k Employer Matching
- UK/IRE Employees: Pension Employer Contributions
- Fitness reimbursement
- Commuter benefit
- LinkedIn learning
- Comprehensive relocation package
- Hybrid work environment
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
